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Sports Nutrition Products
			: A Nordic Consumer Study

Sports Nutrition Products : A Nordic Consumer Study »

Series: Nordic Council of Ministers

Author(s): Mari Bjerck , Siv Elin Ånestad , Benedicte Hauge , and Alexander Schjøll

Publisher: Nordic Council of Ministers

Publication Date: 01 June 2009

ISBN: 9789289318600

Keywords: Nordic, Norden, Baltic, Baltics, Consumers' Behaviours, Sports Nutrition, Ethnographic, Nutrition Products, Weight-lifting, Bicycling

This report examines the Nordic consumers' behaviours and attitudes in the sports nutrition category. The methodological approach has consisted of three components, two focus groups with users of sports nutrition p...