Series: Nordic Council of Ministers
Author(s): Mari Bjerck , Siv Elin Ånestad , Benedicte Hauge , and Alexander Schjøll
Publisher: Nordic Council of Ministers
Publication Date: 01 June 2009
Keywords: Nordic, Norden, Baltic, Baltics, Consumers' Behaviours, Sports Nutrition, Ethnographic, Nutrition Products, Weight-lifting, Bicycling
This report examines the Nordic consumers' behaviours and attitudes in the sports nutrition category. The methodological approach has consisted of three components, two focus groups with users of sports nutrition p...